When the global financial crisis was smashing Chinese real estate market, when numerous real estate enterprises were swallowed by this crisis and when people were on the tiptoe of expectation for a favorable turn, as a time tested enterprise, Eton Properties made large investment in the real estate market time and time again, boosting the confidence in Chinese real estate market and making contribution to a rational Chinese real estate market by its real action.

On February 18, 2009, "Eton Place • Xiamen" commercial complex project laid the foundation. On October 18, 2008, "Eton Place • Dalian" skyscraper apartment sealed the roof. These two major moves were all taken during the turbulence of the financial crisis, demonstrated the business gut of Eton and are enough to prove the strength and powerful risk resistance of Eton – under any circumstance, Eton will have the capacity to do each of its project well, develop a better Eton brand and build urban landmarks.

Solid historical steps

After looking back the history of Eton, we have to admit Eton Properties is a heavyweight enterprise with absolute financial strength and solid brand charm. In Hong Kong, Eton Properties owns top-ranking properties such as Eton Garden, Carmen's Garden, Dragon Centre, Dragon Villa, and the Eton Tower, which has become one of the only two superbrand real estate and building construction agencies in Hong Kong. "Eton Garden" is a famous luxurious residence in Hong Kong and owned by Eton. It is rented only and not sold. The rent rises by 13% year on year. "Dragon Center" is the first leisure-oriented shopping mall exclusively for shopping in Hong Kong. Its area is largest in Hong Kong. Moreover, it has Hong Kong's first indoor rollercoaster and is a new-style shopping mall integrating shopping and leisure……

Luxurious House Expert and Urban Complex Master

The foresighted Eton entered the market of Mainland China in 1993 and invested billions of dollars subsequently. By now, it has reserved 2 million m2 of land and its total assets are nearly 20 billion HK dollars. By adhering to the principle of "luxurious houses", Eton Properties developed high-end comprehensive commercial real estate in the core locations of Beijing, Shanghai, Dalian, Shenzhen, Xiamen and Shenyang and realized desirable sales amount. For example, "The Sun Crest" project in Beijing is a sales champion in Beijing luxurious residence market and has completed 3 billion yuan of sale. Although its price is two times as high as the price of the projects nearby, it is worth the money. Its good architectural quality and perfect supporting living facilities have attracted the people from 33 countries and regions. So far, "The Sun Crest" is still one of the communities with the most concentrated foreigners working in embassies and CBD……

In view of the history and developed projects of Eton, we may easily see the product charm and solid strength of Eton. Almost every residence may be reckoned as a luxurious house. Almost every complex project is the symbol of the times and city. Eton has endured the test of time and is worthy of the names of "Luxurious House Expert" and "Urban Complex Master".

Strategic Alliances

Recently, Eton is frequently reported by news media, mostly about its large investment in real estate market against the sluggish market situation, including the commencement of "Eton Place • Xiamen", the latest news of "Eton Place • Shenyang" and the active demand of "Eton Place • Dalian". There are two focuses of public attention: one is the foundation laying of "Eton Place • Xiamen" -- Philippine Vice President Noli de CASTRO was personally present at the ceremony and cut the ribbon; and the other is the contract of intention between "Eton Place • Dalian" and Jumeirah Hotel Group – internationally famous Dubai Burj Al-Arab Hotel Group. "Eton Place • Xiamen" and "Eton Place • Dalian" are both two urban landmark projects of Eton. One is the largest commercial complex in Xiamen. The other is the largest urban complex in Dalian. One is in South China. The other is in North China. They push Eton, such a well-known name, under the limelight.

Responsibility and Perseverance of Eton

Behind the limelight is more responsibility and perseverance of Eton Properties. People responsible for "Eton Place • Dalian" project have a deep feeling on this point -- "Eton Place • Dalian" was initiated two years before "Eton Place • Xiamen". In the two years, "Eton Place • Dalian" experienced the turbulence of macro environment and the hot debate of buyers. However, Eton Properties always adhered to the development and operation principle of "building the best project in the bst location", made tireless efforts and finally won recognition of the market. Although the real estate market is under depression at present, the market is recovering, the government has introduced a number of practical and feasible policies and the domestic demand is being stimulated continuously. We believe Chinese real estate market will bounce back soon. Eton as an enterprise is not in the position to influence the marco-environment, but it may control its own micro environment, go ahead steadily, ensure construction progress, create excellent projects, act as an honest developer and make the buyers truly feel the investment value of Eton properties and the brand charm and powerful strength of Eton!

(The information of this article is from dl.focus.cn and edited and sorted by Eton Group.)
http://office.focus.cn/news/2009-02-23/625133.html